![]() Table 2: Financial Performance of the PepsiCo. Following table demonstrates key financial indicators of PepsiCo for years – Yoffie (2002, p.1) pointed out that the US people consume almost fifty-three gallons of beverage in each year and the beverage giant Coca-cola and Pepsi-Cola has been fighting against each other with an irrevocable war for more than a century while the companies are gaining almost 10% usual market growth both in home and abroad. The carbonated soft drink company PepsiCo started its journey in 1893 and the brand Pepsi has developed in 1908 and now the company generates a revenue of about US$ 60 billion per annum along with its 285,000 employees and enhancing global operation (PepsiCo, 2010, p-1). Source: Self-generated from Bloomberg Businessweek (2011) Background of PepsiCo Table 1: Financial Performance of the Coca-Cola Company. This company serves more than 54 billion beverage of all types consumed in the global market each day however, the financial overview of the Coca Cola for four years has outlined below for assessing its performance in recent years. It produces more than 500 non-alcoholic brands in their portfolio, and it operates in 200 countries and for its global network of sales, in 2009 its net sales was totalled $ 32.14 billion and net income was $7.58 billion (Yahoo Finance, 2011). According to the report of Task (2010) and Yahoo Finance (2011), Coca Cola is the top brand among all multinational companies in the world and its value is $70,452.0 million however, PepsiCo is not in the top ten lists. Background of the Coca-Cola CompanyĬoca Cola has established in 1886 by John Pemberton, and now it is the world’s largest soft drinks manufacturer, which produces and delivers a broad range of non-alcoholic beverages for all major customer segments and offers different type of drinks. ![]() However, this report will concentrate more on the Coca-Cola Company, but it will include sections about Pepsi Co in order to discuss the competitive position of these two beverages companies. This report will scrutinize many other issues related with the business operation of these companies, for instance, mission, vision, corporate culture, strength, weakness, opportunities, threats, growth estimates, organizational structure, marketing mix, competitive position, and ratio analysis.
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